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for property in northwestern Vermont and home sellers looking to get in front of those buyers – will now be able to search for real estate on the mobile websites of The Burlington Free Press, WCAX-TV mobile app, and Seven Days Newspaper, powered by Coldwell Banker Hickok & Boardman Realty.
“By aligning ourselves with our key media partners who not only have embraced the technology, but have seen tremendous growth in mobile users – we can provide value to their audience by serving even more local content,” says Leslee MacKenzie, President/Owner of Coldwell Banker Hickok & Boardman Realty.
Mobile technology has truly changed the way consumers access information and has forced industries, and companies alike, to change how information is served to their audience. Coldwell Banker Hickok & Boardman Realty recognized the shift in 2009, when they launched CBHBMobile.com – allowing consumers to search for local property from their smart phone. In 2011, CBHBMobile.com was overhauled to maximize the use of current technology and native applications available on the majority of devices - such as GPS. With the upgrade, consumers can search for homes or Open Houses nearby their current location. “After the redesign, we saw an immediate growth in our mobile traffic,” says Leslee MacKenzie, President/Owner of Coldwell Banker Hickok & Boardman Realty, “We know our home buyers are searching from their devices, and our sellers expect us to market their homes using the most current technology. The enhancements to CBHBMobile.com were a natural progression to serve our clients.”
However, the company recognized the need to continue building traffic to the mobile site. In December 2011, CBHBMobile.com went live on The Burlington Free Press mobile site and by the end of the month accounted for 15% of the total mobile traffic. In January 2012, the company extended the partnerships to include WCAX mobile and Seven Days mobile platforms. “Our media partners have played a key role in our growth as a firm and in the services we offer our clients and Agents from traditional to Internet marketing initiatives. We believe there is a great opportunity in our mobile marketing as well,” says Sybil Keefe, Vice President of Marketing for the firm.
National websites and mobile applications also play a key role in the real estate market. Well known real estate sites such as Realtor.com, Trulia.com, and Zillow.com also have robust mobile apps. Realtor.com recently reported that 40% of weekend visitors searching their site came from mobile. CBHBMobile.com looks to compliment the experience a user has searching those national sites with a local, reliable, and feature rich search.
802-846-9549
marketing@hickokandboardman.com
Email Sybil
