Reaching buyers is easy. Finding the right buyers for your home requires being where they are.

Understanding the Home Buying Process

While 93% of homebuyers are searching for homes online, only 51% find the one they purchased online. Online, buyers must search through thousands of listings, often across several platforms, to find the right home that meets their price, location, and lifestyle needs. Real Estate websites try to help by providing advanced search filters such as price, location, bedrooms, home type, square footage, and more. For each one a buyer chooses, they are filtering out hundreds of homes. Searching online can quickly become more of a process of elimination rather than consideration.

Ways Homebuyers Search For Homes


At Coldwell Banker Hickok & Boardman, we believe we serve our clients best by investing in a strong marketing mix for our client's homes. From the moment our clients' homes are listed, we are focused on making sure their properties are presented in the best possible light with persuasive ad copy, quality photos, and complete listings. 

We create a custom marketing plan for each property and provide targeted marketing well beyond the MLS system and the pool of Real Estate websites. Our marketing and networking efforts are designed to maximize the exposure our clients' homes and to generate the maximum amount of interest.

We utilize a strong mix of marketing mediums, including those listed below, which are critical to finding the right buyer. (Sometimes the right buyer isn't even looking for a new home.)

  • Placing a yard sign on the property.
  • Entering your property into the MLS (sometimes as more than one property type to maximize search exposure).
  • New listing alert via email to our agents.
  • Feeding the listing to dozens of Real Estate websites including, the premier local real estate website
  • Creating appealing property Feature Sheets
  • Targeted emails to other Real Estate agents in the area
  • Targeted Digital Marketing within a 15-mile radius of the home
  • Display Ads & Paid Search Campaigns
  • New Listings featured in our weekly ad in the Sunday issue of The Burlington Free Press
  • Advertising options in Seven Days & other Community Papers
  • Holding Open Houses and/or Broker Open Houses
  • Social Media Post and Targeted demographic and behavioral advertisements
  • Other Special Marketing Opportunities


Our Agents will provide a customized marketing plan for your property and will periodically offer activity reports, marketing updates, and any changes in market conditions. We believe offering our clients with a robust marketing plan, and transparent activity reports are crucial elements to successfully selling your home.

Request a free, no-obligation Comparative Market Analysis of your home's value.