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Marketing Your Home to the Right Buyers

Selling a home today requires more than simply listing it online. It requires presenting the home clearly, reaching buyers where they are searching, and creating the kind of visibility that brings qualified buyers through the door.

Finding the Right Buyer

Selling successfully is not about simply reaching the most people — it is about reaching the right buyers.

Today’s buyers typically spend weeks researching homes before making a decision. They compare properties online, watch videos, study photos, and narrow their list long before they schedule a showing.

Our approach combines digital exposure, agent relationships, and local knowledge to position your home where serious buyers are already searching.

A Digital Strategy with Real Reach

The MLS is an essential starting point — but it is only one part of effective exposure.

Our marketing team actively promotes listings through digital channels designed to reach buyers locally, regionally, and across the country. Listings are prominently featured on HickokandBoardman.com — Vermont’s most visited local real estate website — and supported by targeted digital advertising that keeps homes visible throughout a buyer’s search.

Combined with the global reach of Coldwell Banker®, your home is exposed to a broader audience from the moment it enters the market.

#1 Vermont
Real Estate Website

Source: SimiliarWeb Traffic Analytics

760,000+

Web Visits to HickokandBoardman.com

Nearly 70%

of Website Traffic From

Out-of-State

12M+

Digital Advertising Impressions

2.5M+

Social

Impressions

What this
Means for You

More visibility.
More informed buyers.
Stronger early momentum.

Your Home is Everywhere Buyers Are Looking

Your home is distributed across a broad network of high-traffic real estate websites, ensuring wide visibility from the moment it launches.

Zillow
Realtor.com
Homes.com
Redfin

Trulia
ColdwellBanker.com
ColdwellBankerLuxury.com
HickokandBoardman.com

But distribution alone is not enough.

Our marketing team monitors how your listing appears across these platforms to ensure it is presented accurately, visually compelling, and easy for buyers to find.

Buyers consistently rank photos, detailed information, floor plans, and video as the most valuable features when searching online.

Telling the Story of Your Home

Every home offers more than square footage and finishes. It offers a way of living.

Our goal is to help buyers understand not only what your home includes — but what it feels like to live there.

A Story Buyers Can Picture Themselves In

When buyers begin their search, they are imagining everyday life — mornings in the kitchen, evenings on the porch, weekends spent exploring nearby trails or gathering with friends.

Our job is to present your home in a way that allows buyers to see themselves there.

Bringing the Story to Life

Professional photography, cinematic video, and thoughtfully written descriptions help bring that story into focus.

We highlight how light moves through the home, the views from the windows, and the details that make each property unique.

Life Beyond the Front Door

Whether your property sits on a quiet country road, near a vibrant downtown, or within reach of Vermont’s lakes, trails, and mountains, we highlight the lifestyle that comes with the location.

This broader context helps buyers understand how your home fits into the community and landscape around it.

Launching Your Home with Intention

The first weeks on the market are critical. That is when buyer attention is highest and when visibility can have the greatest impact.

Once your home is ready, your Coldwell Banker Hickok & Boardman Agent will coordinate a launch designed to create early momentum and attract serious buyers quickly.

Preparation

Photography
Staging
Pricing strategy

Launch

MLS
Local & National Websites
Agent alerts
Just Listed Direct Mail

Promotion

Digital advertising including a Geo-Targeted digital ad to reach real estate intenders
Social media
Email marketing

Showings

Private showings
Open houses
Buyer feedback

Sustaining Visibility Throughout the Listing

Marketing does not stop once your home goes live.

As the listing period continues, your Coldwell Banker Hickok & Boardman Agent will monitor activity, evaluate feedback, and adjust marketing efforts to maintain visibility and keep your home positioned competitively.

This may include:

Continued digital advertising
Social media promotion
Open houses and private showings
Email campaigns to interested buyers
Market feedback and showing insights

Our goal is to ensure your home remains visible and well-positioned throughout the selling process.

Meet Our Marketing Team

Our in-house marketing team supports every listing and every Agent from start to finish. From print marketing and one-on-one Agent support to listing entry, quality control, digital marketing, and creative production, our marketing team ensures each property is presented with accuracy and professionalism.

Sybil Dunne
Vice President of Marketing

Erin Elliott

Digital Marketing Manager

Kate Gleason
Marketing Specialist

Julen De Zubiaurre
Marketing Technology Specialist

Nicole Beaudoin
Listing Coordinator

What's Your Vermont Home Worth?

We understand the memories you created in your home are priceless – but if you’re thinking of selling it’s important to price your home right for the current market conditions! Request a free, no-obligation Comparative Market Analysis. This is a detailed report of similar properties that have recently sold in your area & will provide a more accurate picture of the value of your property.

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Tell us a bit about what you’re looking for, and a member of our team will be in touch to help you take the next step.

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(802) 863-1500

Copyright 2026 PrimeMLS, Inc. All rights reserved. This information is deemed reliable, but not guaranteed. The data relating to real estate displayed on this site comes in part from the IDX Program of PrimeMLS. The information being provided is for consumers’ personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. Data last updated 07/16/2026.

© 2026 Hickok & Boardman, Inc. All rights reserved. Coldwell Banker® and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. Hickok & Boardman, Inc fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated. Any services or products provided by independently owned and operated franchisees are not provided by, affliated with or related to Coldwell Banker Real Estate LLC nor any of its affiliated companies.

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Marketing Your Home to the Right Buyers

Finding the Right Buyer