Expertise & Qualifications
- Current Volunteer Passions:
- Girls on the Run Vermont, Board Chair
- Mercy Connections and United Way of Northwest VT
- Previous Experience:
- Deputy Commissioner, VT Dept Tourism & Marketing
- Adjunct Professor, Champlain College
- Director of Marketing, University Mall
- Education: St Michael's College, BS; Champlain College, AS
Sybil KeefeVice President of Marketing
When the philosophy of the firm you work for is to "do the right thing” and be the best at it – the people around you operate with integrity, innovation, and a lot more passion. That’s what Sybil enjoys most about heading up the Marketing & Innovation Team for Coldwell Banker Hickok & Boardman.
Under her leadership, the firm has successfully developed a comprehensive, in-house marketing program with an extensive media mix. From the digital media mix to design services and advertising, Sybil oversees all the marketing and communication for the firm. Since joining Coldwell Banker Hickok & Boardman in 2004, the firm has grown to its leading position in Vermont real estate, increased its team to 100+ Agents and staff, and now operates from their Burlington headquarters and a real estate center in St. Albans and Vergennes.
Sybil serves as Board Chair for Girls on the Run Vermont, a statewide positive youth development program for girls in 3rd - 8th grade; co-chairs the Hickok & Boardman Companies United Way Campaign, a leading workplace campaign; and volunteers with Mercy Connections and Women United. In 2007-2008 she pursued a dream to teach marketing as an Adjunct Professor for Champlain College.
Formerly the Deputy Commissioner of Tourism for the State of Vermont, Sybil was responsible for leading a coordinated marketing effort across state government. Her work was recognized as the first-ever in the country by the Council of State Governments. As Deputy Commissioner she oversaw private and public sector partnerships, coordinated regional advertising initiatives, and marketing programs to draw visitors to Vermont. Prior to the state, she was the Director of Marketing for University Mall for nearly a decade - earning a certification from the Council of International Shopping Centers.
Whether for a home seller, buyer, or the talented team of real estate professionals at Vermont’s leading real estate firm; she is passionate about seeking opportunities that bring value and results for clients.